Over the past few months, I’ve been contacted by a good number of readers who have had problems downloading our guides, or why they can’t see the login buttons or comments not loading; and in 99% of cases, it’s because they’re running one these plugins – Ad Block, No Script, or Ghostery – which I shall hereby refer to as the “trifecta of evil”. Matt has already written an extensive article on why Ad Block plugin is destroying the Internet, but I want to throw my own opinion in here too.
For those of you who don’t know, Ad Block silently removes all advertising and social buttons.
Apologies if you think my definition of free is defective, but you’re arguing over semantics and kind of missing the point.
What makes me angry about the Ad Block plugin is that the author – while happy to destroy our revenue stream – is also profiteering from the very same free content model by asking for Pay Pal donations when the plugin is installed. I understand that some adverts can be annoying – and we do try to remove any that auto-play a video or make noise on page load as soon as we identify them (contrary to popular belief, site owners do not choose the ads that get displayed, but we can kill them off if we find inappropriate or annoying ones, and we have requested that no such video ads be displayed as a general rule) – but the free content model is entirely what keeps the online world afloat.
The latter are any cookies from ad networks, analytics platforms, and user behavioural trackers.